How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul
by Caroll Michels
from Holt Paperbacks
Now in its fifth edition, with over 85,000 copies of previous editions sold, How to Survive and Prosper as an Artist is the preeminent guide to taking control of your career and making a good living in the art world. Drawing on over two decades of experience, Caroll Michels walks artists through the complicated process of balancing grants, gallery representation, private dealer sales, and a personal studio to ensure a public profile and a steady income. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various art disciplines.
The new edition is fully updated with strategies for using the Web—everything from generating income through freelance work, to creating an entrepreneurial web site for promoting work to agents and clients, to assessing online galleries. An expanded and updated appendix adds more than 200 new resources such as Web designers, insurance and legal services for artists, internships, art colonies, and corporate and public art programs.
I'd Rather Be in the Studio!
by Alyson B. Stanfield
from Pentas Press
I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more. It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.
2008 Artist's & Graphic Designer's Market
by Erika Oconnell
from Writers Digest Books
Includes nearly 2,000 markets that exhibit and/or buy artwork; each listing includes detailed contact information as well as specific guidelines for submission.
Articles and interviews offer valuable business tips and describe the best practices for submitting artwork as a professional.
Provides an abundance of resources for aspiring artists--professional organizations, grant programs, helpful Web sites, publications of interest, trade magazines, conferences and more.
The 2008 Artist's & Graphic Designer's Market is the best reference guide for emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design. Readers will find complete, up-to-date contact and submission information for more than 1,900 art markets such as greeting card companies, magazine and book publishers, galleries, art fairs, ad agencies and more. Informative interviews with successful artists and art buyers offer advice on how to make contacts and succeed in the competitive art industry. Readers will also discover valuable resources for obtaining grants, marketing and promoting their work, and networking with fellow artists.
Breaking into the Art World: How to Start Making a Living As an Artist
by Brian Marshall White
from Virtualbookworm.com Publishing
Have you ever wanted to be a full-time artist and make a living at it? Have you ever wanted to know how to get started selling your art? Then this book is for you! "Breaking into the Art World" is filled with practical information on "how to get started making a living as an artist." The author, Marshall White, lives in Kona, Hawaii and works as a full-time artist. His paintings and prints of Hawaii are wonderfully detailed and popular with local art buyers and tourists who visit the island. At this writing, his works of art are displayed in various galleries in Hawaii and in Thailand and are collected by people from all over the world. This book is the first of his writings to be published and was written to help other artists who often ask him, "Do you make a living with your art how did you make the jump to being a full-time artist?" It has been written for people who, like himself when he began, have no clue what to do to get started marketing and selling their art.
The Artist's Guide to Public Art: How to Find and Win Commissions
by Lynn Basa
from Allworth Press
The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
by Cameron S. Foote
from W. W. Norton
The freelance designer's bible—a step-by-step guide to successful self-employment.
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.
Every year the market for creative services expands-but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.
The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice.
From launching yourself as a freelancer and managing a multi-person firm to marketing your services and retiring comfortably, this book is a one-stop resource for all creative service professionals on how to run a smooth, effective, and lucrative business. Useful forms and sample business plans are included. 25 illustrations.
Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)
by Constance Smith
from ArtNetwork
Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.
Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.
Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.
Licensing Art 101, Third Edition: Publishing and Licensing Artwork for Profit (Licensing Art 101)
by Michael Woodward
from ArtNetwork
This comprehensive handbook guides readers step-by-step through the licensing and publishing industry. It contains a wealth of ideas and practical examples of how to increase income through licensing reproduction rights to manufacturers and publishers of greeting cards, posters, calendars, and more. This book provides assistance from an expert, allowing readers to educate themselves and gain a competitive edge. Readers learn about: negotiating fees, exhibiting in trade shows, protecting their rights, and more. Over three hundred professional contacts are listed.
Michael Woodward has been working in the industry for over thirty years.
Your Career in Animation: How to Survive and Thrive
by David Levy
from Allworth Press
• Insiders' tips from more than 100 big-name animation pros
• Great ideas for animators who are starting out or looking for their next job
• Packed with information and insights
• Perfect for film students and art students
Animation is a multibillion-dollar industry. Here's an insider's guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights on creating a portfolio or reel, meeting animators, networking, and making the leap from working for others to pitching and selling. A resource section lists animation schools, film festivals, studios, Web sites, and publications to get budding animators off to an animated start.
The Interior Designers Guide to Pricing Estimating and Budgeting
by Theo Stephan Williams
from Allworth Press
Provided here are practical guidelines on how to value the cost of designing commercial or residential interiors. From the designer's creative input to the pricing of decorating products and procedures, this guide allows interior designers to establish prices and budgets that satisfy their clients and make their business profitable. Interviews with experienced interior designers, case studies, and sidebars of projects highlight professional pitfalls and how to master them.
+++
